Category: Design / Branding/Identity, Design / Environmental, Design / Packaging, Design / Typography,

It's the middle of winter here in Oz, and I'm daydreaming about summertime. Lying on the beach, getting slightly too sunburnt, replacing creamy icecream for icy-cold snow cones! Lucky for the kids down in Melbourne, that's exactly what they'll be able to do come December. I'm loving the branding for The Snow Man - bright, full of sunshine and with a healthy dose of good, old-fashioned syrupy nostalgia. Designed by Silent Partner, aka Shane Loorham (aka husband of Suzy Tuzen, A Friend of Mine's leading lady), The Snow Man is that friendly face that'll help you beat the heat.