The Copy Book
Category: Advertising, Books, Design / Print, Design / Publishing,
Posted: May 11th 2012
No. of comments: 0
A lovely find on thisiscollate — what looks like it'd be a really interesting read on the art of copy writing.
This is an updated edition of a book originally published by D&AD in 1995, and this time around is a joint project with Taschen. Said to be a bit of a bible among creative directors, it would no doubt prove to be a hugely valuable insight for all creatives. Note: must add to shopping list for the Shillington library!
It certainly doesn't hurt that the very talented team at This is Real Art have designed it — of special note and relevance is the cover design which is the visualisation of eye tracking across the cover, as conducted at an eye tracking lab. Amazing.
The book can be purchased from the Taschen website for £34.95.