Designing for The Grand Budapest Hotel
Category: Design / Branding/Identity, Design / Environmental, Design / Packaging, Design / Typography, Designers/Studios, Documentaries/Film,
Posted: Mar 17th 2014
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Annie Atkins has my dream job - designing for Wes Anderson's new film . She was responsible for every graphic prop in the film - from passports, to money, to cake packaging. Check out this incredible interview with her on Creative Review, where she talks about her process, a typical working day on set, and what it was like to work with the famous director.
"The Grand Budapest Hotel sign was based on an old steel hotel sign from 1930s Cairo that Wes had picked out. I hand-drew the lettering for our own hotel in the same style, somewhat unevenly, with rather jaunty serifs, and then gave the drawing to our model-makers who sculpted it for the hotel miniature.
I remember they corrected the rather wide kerning between the letters A and N, and we asked them to widen it again just like it was in the reference. It's the little idiosyncrasies like this that Wes loves - it's all part of his aesthetic. On the one hand he's a perfectionist; on the other hand he doesn't want anything to look machine-made, or digitally produced in any way."